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Keywords: Las vegas
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Journal Articles
Changing brands and impacts on Las Vegas: messages for Asian gambling destinations
Available to Purchase
Asian Education and Development Studies (2022) 11 (4): 642–653.
Published: 25 October 2021
...Lynn Marie Jamieson; Brandon Douglas Howell; Carlos Siu Lam Purpose The purpose of this study was to discover, qualitatively, periods of involvement in Las Vegas gambling marketing campaigns and analyze success factors that may be useful to other gambling destinations, particularly in the Asian...
