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Keywords: President's message
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Journal Articles
Asian Education and Development Studies (2022) 11 (3): 417–430.
Published: 11 May 2021
...Soo Jeung Lee; Soowon Park Purpose This study aims to examine university president's messages (PMs) on Korean university websites to analyze how Korean universities present their image and position themselves in the global marketplace. Design/methodology/approach Assuming that visions...
