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Keywords: Reputation
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Journal Articles
Asian Education and Development Studies (2012) 1 (2): 112–123.
Published: 25 May 2012
...Paul Morrissey Purpose The purpose of this paper is to suggest that an increasingly powerful global dimension provides an imperative for higher education institutions (HEIs) in differing national settings to build and manage their reputations, and that this affects HEIs at the micro level...
