BP: Social Responsibility and the Easy Life of the Monopolist

In the Spring 2003 issue of this publication, Bernard Bulkin, chief scientist at what was once known as British Petroleum, outlined the corporate vision for his company. He defined sustainability as would be nurtured in BP as: “environmental protection, economic development, social progress and building for the future” (Bulkin 2003). This Journal Executive Viewpoint appeared in what was a very contentious debate within the Journal over the research on corporate social responsibility. I was then an editorial board member and was mightily entertained.