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Volume 5, Issue 2
28 October 1990
This article was originally published in
Mid-American Journal of Business
Mid-American Journal of Business Cover Image for Volume 5, Issue 2
Review Article| October 28 1990

Internship Programs As A Learning Tool: A Survey of Marketing Curriculum Available to Purchase

Tony Henthorne;
Tony Henthorne
University of SouthernMississippi
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Cynthia Easterling;
Cynthia Easterling
University of SouthernMississippi
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Marian Jernigan
Marian Jernigan
Texas Woman’s University
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1935-522X
Print ISSN: 0895-1772
© MCB UP Limited
1990
Mid-American Journal of Business (1990) 5 (2): 56–59.
https://doi.org/10.1108/19355181199000013

The study reviews the use of marketing‐oriented internship programs in AACSB accredited colleges.The findings indicate that 40 percent of the respondents offer some form of an internship option in the general marketing curriculum. Additionally, the composition and implementation of the programs were found to vary dramatically.

Keywords:
Marketing‐oriented internship programs, AACSB accredited colleges, Marketing curriculum
This content is only available via PDF.
© MCB UP Limited
1990
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