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Journal Articles

The role of shopping sophistication in creating satisfying purchase outcomes

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Stephen J. Newell, Bob T. Wu, Philip A. Titus, Susan M. Petroshius
Journal: American Journal of Business
American Journal of Business (2011) 26 (2): 129–144.
https://doi.org/10.1108/19355181111174516
Published: 28 October 2011
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Journal Articles

Responses from a Corporate Mail Survey:Effects of Charitable Contributions and Personalization

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Bob T. Wu, Susan M. Petroshius, Kenneth E. Crocker, James S. West
Journal: American Journal of Business
Mid-American Journal of Business (1994) 9 (1): 1.
https://doi.org/10.1108/19355181199400006
Published: 22 April 1994
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