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Shaheen Borna
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Journal Articles
Consumer sovereignty: a systematic literature review
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2024) 39 (4): 228–246.
Published: 31 July 2024
Journal Articles
Product Differentiation And Positioning: Confused Concepts
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (1993) 8 (1): 51–56.
Published: 22 April 1993
