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Keywords: BP
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2010) 25 (2): 9–10.
Published: 28 October 2010
...Michael J. Hicks In the Spring 2003 issue of this publication, Bernard Bulkin, chief scientist at what was once known as British Petroleum, outlined the corporate vision for his company. He defined sustainability as would be nurtured in BP as: “environmental protection, economic development, social...
