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Keywords: Business‐to business (B2B)
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Journal Articles
B2B E‐Marketing Strategies of Multinational Corporations: Empirical Evidence from the United States and Australia
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (2007) 22 (1): 31–44.
Published: 22 April 2007
...Tanuja Singh; Geoffrey Gordon; Sharon Purchase This study empirically examines the role of the Internet in global business‐to‐business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet...
