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Keywords: Choice-based conjoint modeling
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Journal Articles
Psychological influences on customer willingness to pay and choice in automated retail settings: Context effects, attribute framing, and perceptions of fairness
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Journal:
American Journal of Business
American Journal of Business (2014) 29 (3-4): 237–260.
Published: 30 September 2014
... Price fairness Attribute framing Willingness to pay Automated retail settings Choice-based conjoint modeling Dynamic pricing Willingness to pay (WTP) is defined as the maximum price a customer is willing to pay for a product or service under given circumstances of time and place (Cameron...
