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Keywords: Consumer behavior
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Journal Articles
American Journal of Business (2026) 41 (3): 136–154.
Published: 12 June 2026
... 2026 17 04 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing influencers Influencer marketing Instagram Consumer behavior Food blogger The digital landscape of social media platforms offers consumers exposure...
Journal Articles
American Journal of Business (2024) 39 (4): 228–246.
Published: 31 July 2024
... sovereignty and consumer behavior. Originality/value This study is the first to provide an integrated view of the body of consumer sovereignty. This review provides a strong contribution to consumer sovereignty literature by recommending a new research agenda for the concept of consumer sovereignty...

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