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Keywords: Consumer behavior
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Journal Articles
The effects of food influencers' characteristics on consumers' purchase intentions
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2026) 41 (3): 136–154.
Published: 12 June 2026
... 2026 17 04 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Marketing influencers Influencer marketing Instagram Consumer behavior Food blogger The digital landscape of social media platforms offers consumers exposure...
Journal Articles
Consumer sovereignty: a systematic literature review
Available to Purchase
Journal:
American Journal of Business
American Journal of Business (2024) 39 (4): 228–246.
Published: 31 July 2024
... sovereignty and consumer behavior. Originality/value This study is the first to provide an integrated view of the body of consumer sovereignty. This review provides a strong contribution to consumer sovereignty literature by recommending a new research agenda for the concept of consumer sovereignty...
