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Keywords: Dynamic pricing
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Journal Articles
Psychological influences on customer willingness to pay and choice in automated retail settings: Context effects, attribute framing, and perceptions of fairness
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Journal:
American Journal of Business
American Journal of Business (2014) 29 (3-4): 237–260.
Published: 30 September 2014
... in the conjoint scenarios. Practical implications – Managers should consider transparency in dynamic pricing, particularly when the price change is outside the control of the firm. The conjoint scenario results also offer evidence that dynamic pricing will not impact other marketing-mix decisions for fast...
