... helps the online service providers/e-commerce industry to understand e-shoppers’ perception and e-SQ in India. Also, it can contribute to formulating the best e-marketing strategies by which to tap into the e-shopping market in India. Even though the penetration rate of the internet is very low...

... competitive stance by large as well as small and medium‐sized MNCs. © Emerald Group Publishing Limited 2007 Business‐to business (B2B) Marketing strategies Multinational Corporations (MNCs) Internet E‐commerce B2B E-Marketing Strategies of Multinational Corporations: Empirical Evidence from...

...Chang Liu; Kirk P. Arnett Although personal information privacy concerns have been around for years, the introduction of E‐commerce and its associated technologies presents privacy concerns anew. The Fortune 500 represents traditional leadership in the use of technologies and business practices...

... planning (ERP) and electronic commerce (e‐commerce). This article discusses the results of a survey of Midwestern manufacturers on their current and future use of and investment in information technology to support their supply chain activities. The results of the study show that there is a difference...