... to be $900 billion, which makes it the most affluent in the Spanish‐speaking world. © Emerald Group Publishing Limited 2012 United States of America Hispanics Spanish language Marketing strategy Internet Visual media Webnovelas Serial drama Narratives New media Webnovelas...

...Stephen K. Callaway Purpose The purpose of this paper is to provide an empirical study demonstrating the impact of internet banking, specifically the traffic rank and reach of the web site, on bank performance. Design/methodology/approach The current study measures the impact of web site rank...

...Tanuja Singh; Geoffrey Gordon; Sharon Purchase This study empirically examines the role of the Internet in global business‐to‐business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet...