... not sure whether I coined the term myself. Marketing literature contains phrases like ‘the customer is always right,’ and I am told that a proverbial expression in High Dutch is ‘De klant is koning’ (the customer is king)” (Hutt, 1940). For Hutt, consumers’ sovereignty simply refers to the controlling...

... additional community-oriented marketing approaches for department stores. Design/methodology/approach The approach looks at the role of traditional department stores in communities and their economic impact and uses ideas from a variety of community-based mobile services, including medical, food...

...Leslier Valenzuela-Fernández; Carolina Nicolas; Jose M. Merigo Purpose The purpose of this paper is to present a general overview of the most influential countries according to their scientific contributions in marketing for the 1990–2014 period. In this bibliometric-based research, the authors...

...Shaheen Borna; Joseph Chapman This article examines two common marketing terms: product positioning and product differentiation. Many authors use these terms interchangeably, yet most marketing texts treat product positioning and product differentiation as two separate concepts. This article...