...Tanuja Singh; Geoffrey Gordon; Sharon Purchase This study empirically examines the role of the Internet in global business‐to‐business (B2B) marketing strategies of Multinational Corporations (MNCs) based in the United States and Australia. The results demonstrate that uses of the Internet...

...Rustan Kosenko Japanese trade barriers purportedly contribute to the escalating US trade deficit with Japan. But Japan’s trade barriers are no more restrictive than those found in the US. Many US firms have used traditional and innovative marketing strategies successfully in the Japanese market...