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Keywords: Product differentiation
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Journal Articles
Product Differentiation And Positioning: Confused Concepts
Available to Purchase
Journal:
American Journal of Business
Mid-American Journal of Business (1993) 8 (1): 51–56.
Published: 22 April 1993
...Shaheen Borna; Joseph Chapman This article examines two common marketing terms: product positioning and product differentiation. Many authors use these terms interchangeably, yet most marketing texts treat product positioning and product differentiation as two separate concepts. This article...
