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Keywords: Willingness to pay
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Journal Articles
Journal:
American Journal of Business
American Journal of Business (2014) 29 (3-4): 237–260.
Published: 30 September 2014
...Ashutosh Dixit; Kenneth D. Hall; Sujay Dutta Purpose – The purpose of this paper is to investigate the influence of price attribute framing and factors such as urgency and perceived price fairness on customer willingness to pay (WTP) in automated retail settings. Design/methodology/approach...
