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Keywords: DOI theory
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Journal Articles
Asian Journal of Economics and Banking 1–21.
Published: 15 May 2026
...) in Vietnam, a key driver of the national economy. Design/methodology/approach This research integrates the technology–organization–environment (TOE) framework, diffusion of innovation (DOI) theory and Thong’s model (1999) to develop a comprehensive analytical framework. Factors are categorized into four...
