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Special issue: Marketing Technologies and Development in Africa. Guest Editors: Robert A. Opoku

Guest editorial: Marketing technologies and development in Africa

Robert A. Opoku
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The impact of self-service technologies on customer engagement in Nigerian fuel stations: exploring the roles of corruption mitigation and trust

Rashida Bello Anka; Amjad Shamim
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Determinants of consumers’ attitude towards mobile wallet adoption in Somalia

Yonis Ali Mukhtar; Galad Mohamed Barre
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An investigation into factors influencing consumer buying behaviour towards online shopping in Ghana

Patrick Joel Turkson; Felix Amoah; Laura Novienyo Abla Amoah
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Reshaping marketing through immersive technologies – an exploratory study in the Egyptian real estate sector

Mostafa ElBolok; Menatalla Kaoud
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Antecedents and outcomes of hotels’ self-service-technologies, aiding management and marketing applications

Eiman Negm
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The influence of brand awareness, brand image and perceived quality on Generation Y’s brand satisfaction and brand love: a Samsung smartphone case study

Chuma Diniso
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