Issues

Marketing, economic growth, and competitive strategies of firms in Africa

John Kuada
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The execution of marketing strategies in a developing economy: A case study of selected market leaders

Kwaku Appiah-Adu; George Kofi Amoako
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Correlates of the determinants of relationship marketing in the retail sector: the Nigerian case

Ernest Emeka Izogo; Ike-Elechi Ogba; Kenneth Chukwuma Nwekpa
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The determinants of service recovery in the retail industry: A study of micro and small enterprises in Ghana

Margaret J. Crabbe; Moses Acquaah
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Value perceptions of private game reserve visitors and managers: an exploratory study

Laetitia Radder; Xiliang Han; Elizna Theron
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Service fairness and customer behavioural intention: Evidence from the Ghanaian banking industry

Bedman Narteh
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The effects of lucky draw sales promotion on brand loyalty in mobile telecommunication industry

Eric Yeboah-Asiamah; Daniel M. Quaye; Simon Gyasi Nimako
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Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa

Richard Chinomona
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