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Volume 30, Issue 9
1 September 1978
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Aslib Proceedings
Aslib Proceedings Cover Image for Volume 30, Issue 9
Review Article| September 01 1978

Some problems in the provision of market research information

Harry Henry
Harry Henry
Visiting Professor of Marketing Communications, Cranfield School of Management, Chairman, Thompson Henry Limited
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-3748
Print ISSN: 0001-253X
© MCB UP Limited
1978
Aslib Proceedings (1978) 30 (9): 327–336.
https://doi.org/10.1108/eb050646

My invitation to contribute a paper owes something to the fact that I was one of the ‘founding fathers’ of market research in Great Britain. But things have moved a long way since, in 1947, the score of us who then constituted the whole of the industry got together to form the Market Research Society, and I am not entirely sure that all developments since then have been for the good.

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© MCB UP Limited
1978
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