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Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising

Abhishek Srivastava, Shilpee A. Dasgupta, Arghya Ray, Pradip Kumar Bala, Shibashish Chakraborty

Aslib Journal of Information Management (2021) 73 (6): 967–991.

https://doi.org/10.1108/AJIM-02-2021-0046

Published: 16 September 2021

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