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Journal Articles

“Welcoming with a smile”: how anchors’ facial expressions drive consumer purchasing behavior

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Xiaoping Sheng, Kai Qiao, Zhenyu Li, Zongwei Li, Yanhui Zhang
Journal: Aslib Journal of Information Management
Aslib Journal of Information Management (2025)
https://doi.org/10.1108/AJIM-11-2024-0883
Published: 01 July 2025
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Journal Articles

Considering online reviews and live streaming content simultaneously: research on online review data-driven live streamer product recommendation strategy

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Xiaojun Fan, Wenxia Tao, Haowei Yu, Zheng Wang, Zhenyu Li
Journal: Aslib Journal of Information Management
Aslib Journal of Information Management (2025)
https://doi.org/10.1108/AJIM-08-2024-0643
Published: 14 April 2025
View article titled, Considering online reviews and live streaming content simultaneously: research on online review data-driven live streamer product recommendation strategy
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