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Keywords: Augmented reality
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Journal Articles
Factors influencing customer satisfaction with AR shopping assistant applications in e-commerce: an empirical analysis utilizing text-mining techniques
Available to Purchase
Aslib Journal of Information Management (2025) 77 (2): 239–259.
Published: 01 November 2023
...Jae-Yun Ho; Gyeong Ju; Seoeui Hong; Jaeyoung An; Choong C. Lee Purpose This study investigates the key factors that influence customer satisfaction when interacting with augmented reality shopping assistance applications (ARSAPs). ARSAPs grant consumers the capability to experience products...
Journal Articles
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising
Available to Purchase
Aslib Journal of Information Management (2021) 73 (6): 967–991.
Published: 16 September 2021
... of psychology, information systems, marketing and human behaviour. Arghya Ray can be contacted at: arghya.ray16fpm@iimranchi.ac.in 15 02 2021 21 07 2021 23 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Augmented reality...
