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Keywords: Product recommendation strategy
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Journal Articles
Aslib Journal of Information Management (2025)
Published: 14 April 2025
... recommendation strategy Livestream commerce combines product introduction with entertainment and connects sellers and customers through real-time interaction, redefining online shopping (Kao and Huang, 2024 ; Liu et al., 2023a). As of mid-2023, 765 million users in China engaged in live...
