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Keywords: Technology acceptance factors
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Journal Articles
Relationships between the “Big Five” personality types and consumer attitudes in Indian students toward augmented reality advertising
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Aslib Journal of Information Management (2021) 73 (6): 967–991.
Published: 16 September 2021
... Big five personality traits Consumer attitude Generation Z Wearable devices Technology acceptance factors Augmented reality (AR), the improved or resultant image developed by overlaying another computer-generated image substituting a real-time of an individual's surroundings (Peddie, 2017...
