Issues

Special Issue: Socially responsible marketing: a transformative agenda. Guest Editors: Muhammad Kashif, Maduka Udunuwara

Guest editorial: Socially responsible marketing: a transformative agenda

Muhammad Kashif; Maduka Udunuwara
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Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

Valentina Nicolini; Fabio Cassia
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Impact of OTT media on the society: insights from path analysis

S. Shyam Prasad
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A bibliometric analysis of peer-reviewed literature on smartphone addiction and future research agenda

Nazar Fatima Khan; Mohammed Naved Khan
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Influence of perceived environmental knowledge and environmental concern on customers' green hotel visit intention: mediating role of green trust

Nafia Sultana; Sanjida Amin; Azharul Islam
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Efforts are made but food wastage is still going on: a study of motivation factors for food waste reduction among household consumers

Manita Matharu; Neha Gupta; Vikas Swarnakar
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