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Journal Articles

Linking perceived corporate social responsibility authenticity to online brand advocacy of SMEs: the role of customer empowerment

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Mai Thi Thu Le, Chau Giang Luong, Xuan Tra Ly, Hieu Trang Cao, Mai Linh Nguyen, Thi Ha Phuong Tran
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration 1–22.
https://doi.org/10.1108/APJBA-06-2025-0442
Published: 04 June 2026
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Journal Articles

Encouraging pro-environmental consumption behaviour amongst Gen-Y consumers: right messages to different consumers?

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Hung Vu Nguyen, Long Thanh Do, Mai Thi Thu Le
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2022) 14 (4): 727–746.
https://doi.org/10.1108/APJBA-08-2021-0391
Published: 08 March 2022
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