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Pankaj Rawal
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Journal Articles
Myths and magic of adopting marketing technologies: a customer-centric framework
Available to PurchaseSushant Kumar Vishnoi, Smriti Mathur, Pankaj Rawal, Vikram Kumar Sharma, Aditi Jain, Vaishali Agarwal
Asia-Pacific Journal of Business Administration (2026) 18 (4): 1063–1090.
Published: 11 November 2025
