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Journal Articles

From clicks to campus: how AI-powered digital marketing shapes student enrollment decisions

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Ajayeb Salama AbuDaabes, Hany Mamdouh Selim, Rawa Hijazi
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration 1–20.
https://doi.org/10.1108/APJBA-05-2025-0398
Published: 13 October 2025
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Journal Articles

Organizational prosocial behavior’s facilitating role: spiritual leadership and knowledge-sharing

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Rawa Hijazi, Mohammed Iqbal Al-Ajlouni
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2026) 18 (1): 131–150.
https://doi.org/10.1108/APJBA-07-2024-0388
Published: 07 March 2025
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