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Rusnah Muhamad
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Journal Articles
Explicating consumer segmentation and brand positioning in the Islamic financial services industry: A Malaysian perspective
Available to Purchase
Asia-Pacific Journal of Business Administration (2015) 7 (3): 253–274.
Published: 07 September 2015
Journal Articles
Looking for evidence of the relationship between corporate social responsibility and corporate financial performance in an emerging market
Available to Purchase
Asia-Pacific Journal of Business Administration (2011) 3 (2): 165–190.
Published: 27 September 2011
