Skip to Main Content
Sajad Rezaei
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Leveraging top dog channels for underdog brand building strategy: understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty

Available to Purchase
Naser Valaei, Sajad Rezaei, Naghmeh Sabermajidi, SeeKwong Goh
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2026) 18 (2): 501–523.
https://doi.org/10.1108/APJBA-02-2024-0066
Published: 24 June 2025
View article titled, Leveraging top dog channels for underdog brand building strategy: understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty
Open the PDF for Leveraging top dog channels for underdog brand building strategy: understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty in another window
Add to Citation Manager for Leveraging top dog channels for underdog brand building strategy: understanding how coupon campaigns drive top dog channel satisfaction and underdog brand loyalty
Journal Articles

Modelling services continuance intention: evidence from apps stores

Available to Purchase
Sze Ling Ng, Sajad Rezaei, Naser Valaei, Mohammad Iranmanesh
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2024) 16 (2): 256–281.
https://doi.org/10.1108/APJBA-08-2021-0408
Published: 29 September 2022
View article titled, Modelling services continuance intention: evidence from apps stores
Open the PDF for Modelling services continuance intention: evidence from apps stores in another window
Add to Citation Manager for Modelling services continuance intention: evidence from apps stores
Journal Articles

Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation

Available to Purchase
Maryam Emami, Sajad Rezaei, Naser Valaei, John Gardener
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2023) 15 (1): 139–160.
https://doi.org/10.1108/APJBA-12-2020-0437
Published: 07 April 2022
View article titled, Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation
Open the PDF for Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation in another window
Add to Citation Manager for Creativity mindset as the organizational capability: the role of creativity-relevant processes, domain-relevant skills and intrinsic task motivation
Journal Articles

Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm

Available to Purchase
Naser Valaei, Sajad Rezaei, Gregory Bressolles, Michael M. Dent
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2022) 14 (1): 1–26.
https://doi.org/10.1108/APJBA-11-2020-0420
Published: 23 July 2021
View article titled, Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm
Open the PDF for Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm in another window
Add to Citation Manager for Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal