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Subhadip Roy
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Journal Articles
Exploring meaning transfer in celebrity endorsements: measurement and validation
Available to Purchase
Asia-Pacific Journal of Business Administration (2017) 9 (2): 87–104.
Published: 05 June 2017
Journal Articles
The moderating role of consumer personality and source credibility in celebrity endorsements
Available to Purchase
Asia-Pacific Journal of Business Administration (2013) 5 (1): 72–88.
Published: 29 March 2013
