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Keywords: CSR authenticity
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Journal Articles
Asia-Pacific Journal of Business Administration 1–22.
Published: 04 June 2026
...Mai Thi Thu Le; Chau Giang Luong; Xuan Tra Ly; Hieu Trang Cao; Mai Linh Nguyen; Thi Ha Phuong Tran Purpose This study examines how distinct dimensions of perceived corporate social responsibility (CSR) authenticity influence customer loyalty and, in turn, different forms of online brand advocacy...
