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1-2 of 2
Keywords: Continuance intention
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Journal Articles
Asia-Pacific Journal of Business Administration 1–34.
Published: 06 July 2026
... equation modeling (PLS-SEM), the study analyzed data from 323 participants, including both current and former users of smart wearable devices. Findings The analysis reveals that continuance intentions are strongly influenced by perceived enjoyment, perceived ease of use, satisfaction, social influence...
Journal Articles
Determinants of continuance intention to use chatbots in retail settings: self-esteem as a moderator
Sima Ahmadpour, Behzad Foroughi, Amir Batouei, Senali Madugoda Gunaratnege, Soheil Kazemian, Hanh Thi My Vu, Mana Khoshkam
Asia-Pacific Journal of Business Administration 1–25.
Published: 03 October 2025
...Sima Ahmadpour; Behzad Foroughi; Amir Batouei; Senali Madugoda Gunaratnege; Soheil Kazemian; Hanh Thi My Vu; Mana Khoshkam Purpose This study aims to investigate the factors influencing continuance intention to use generative artificial intelligence (AI) chatbots in the retail sector, with self...
