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Behzad Foroughi
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Journal Articles

Determinants of continuance intention to use chatbots in retail settings: self-esteem as a moderator

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Sima Ahmadpour, Behzad Foroughi, Amir Batouei, Senali Madugoda Gunaratnege, Soheil Kazemian, Hanh Thi My Vu, Mana Khoshkam
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration 1–25.
https://doi.org/10.1108/APJBA-11-2024-0628
Published: 03 October 2025
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Journal Articles

Beyond Industry 4.0: a systematic review of Industry 5.0 technologies and implications for social, environmental and economic sustainability

Open Access
Morteza Ghobakhloo, Mohammad Iranmanesh, Masood Fathi, Abderahman Rejeb, Behzad Foroughi, Davoud Nikbin
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2025) 17 (4): 889–914.
https://doi.org/10.1108/APJBA-08-2023-0384
Published: 07 May 2024
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Journal Articles

Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives

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Mohammad Iranmanesh, Madugoda Gunaratnege Senali, Behzad Foroughi, Morteza Ghobakhloo, Shahla Asadi, Erfan Babaee Tirkolaee
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2024) 16 (5): 1067–1092.
https://doi.org/10.1108/APJBA-07-2023-0292
Published: 02 April 2024
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Journal Articles

Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review

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Davoud Nikbin, Mohammad Iranmanesh, Morteza Ghobakhloo, Behzad Foroughi
Journal: Asia-Pacific Journal of Business Administration
Asia-Pacific Journal of Business Administration (2022) 14 (4): 405–420.
https://doi.org/10.1108/APJBA-06-2021-0243
Published: 12 October 2021
View article titled, Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review
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