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Erfan Babaee Tirkolaee
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Journal Articles
Effect of augmented reality applications on attitude and behaviours of customers: cognitive and affective perspectives
Available to PurchaseMohammad Iranmanesh, Madugoda Gunaratnege Senali, Behzad Foroughi, Morteza Ghobakhloo, Shahla Asadi, Erfan Babaee Tirkolaee
Asia-Pacific Journal of Business Administration (2024) 16 (5): 1067–1092.
Published: 02 April 2024
