... provides a thorough analysis of customer behaviour in the context of AI-driven luxury fashion. The TAM model focuses on technology acceptance through PEOU and PU, while the SOR framework places these constructs within a broader behavioural context. This combined approach is critical in luxury fashion...

... 2022 Emerald Publishing Limited Licensed re-use rights only Service recovery Other customers Observing customers Justice theory Shared servicescape Thematic analysis Customer behaviour Most of the theoretical and empirical research on service recovery has focused on the victim's...

... undertake to shine in the post-pandemic world? Design/methodology/approach As recession caused by the COVID-19 crisis is one of the main drivers of business environment and customer behaviour changes, the authors systematically reviewed articles on marketing mix strategies during recessions. Out...