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Keywords: Customer behaviour
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Journal Articles
Enhancing loyalty in luxury fashion with AI: the mediation role of customer relationships
Available to Purchase
Asia-Pacific Journal of Business Administration (2025) 17 (5): 1441–1479.
Published: 05 February 2025
... Limited Licensed re-use rights only Artificial intelligence Luxury fashion market Customer behaviour Loyalty e-retailing TAM With the onset of Industry 4.0 and recent developments in digitalisation, the Internet, and AI, decision-making has shifted from people to machine (Syam...
Journal Articles
Other customers' service failure and recovery encounters: a qualitative exploration
Available to Purchase
Asia-Pacific Journal of Business Administration (2024) 16 (1): 148–169.
Published: 09 August 2022
... This is the first study, which qualitatively explores the “other customers” perspective of service recovery in the context of shared servicescape. Service recovery Other customers Observing customers Justice theory Shared servicescape Thematic analysis Customer behaviour Niharika Gupta can...
Journal Articles
Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review
Available to Purchase
Asia-Pacific Journal of Business Administration (2022) 14 (4): 405–420.
Published: 12 October 2021
... undertake to shine in the post-pandemic world? Design/methodology/approach As recession caused by the COVID-19 crisis is one of the main drivers of business environment and customer behaviour changes, the authors systematically reviewed articles on marketing mix strategies during recessions. Out...
