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Keywords: Higher education
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Journal Articles
From clicks to campus: how AI-powered digital marketing shapes student enrollment decisions
Available to Purchase
Asia-Pacific Journal of Business Administration 1–20.
Published: 13 October 2025
...Ajayeb Salama AbuDaabes; Hany Mamdouh Selim; Rawa Hijazi Purpose In an increasingly competitive higher education landscape, institutions are leveraging artificial intelligence (AI) to optimize digital marketing strategies and attract prospective students. This study examines the direct...
Journal Articles
Organisational change capacity and performance: the moderating effect of coercive pressure
Available to PurchaseBadri Munir Sukoco, Elisabeth Supriharyanti, Sabar, Ely Susanto, Reza Ashari Nasution, Arief Daryanto
Asia-Pacific Journal of Business Administration (2022) 14 (1): 27–49.
Published: 29 July 2021
... and develop context capacity for change. Specifically, this study explores the moderating effects of coercive pressure. Design/methodology/approach To test the proposed hypotheses, this study conducted survey among middle-level leaders of the 11 top universities (autonomous higher education institutions...
