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Keywords: Management practices
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Journal Articles
Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review
Available to Purchase
Asia-Pacific Journal of Business Administration (2022) 14 (4): 405–420.
Published: 12 October 2021
... Limited Licensed re-use rights only Marketing strategy Management practices Effects of COVID-19 Recession impacts Customer behaviour COIVD-19, as a global crisis, has influenced dramatically on global economy and firms' survival all over the world (Jamal et al., 2021...
Journal Articles
Exploring Fayol's management process in a traditional Mayan dance (Pochó Dance): an ethnographic study
Available to Purchase
Asia-Pacific Journal of Business Administration (2021) 13 (2): 189–215.
Published: 01 January 2021
.... Understanding the management practices of a Mayan dance (the dance of the Pochó) that has transcended over the years can give us an idea of the management practices carried out by an ancestral culture such as the Maya. The purpose of this article is to establish an initial conceptual relationship between...
