... and customer attitude. Marketing Asia-Pacific Kang et al. (2012) examined the relationship between self-congruity and functional congruity, and stated that self-congruity has a positive influence on functional congruity and that functional congruity is stronger in predicting behavioral...

... and Keller (2006) , satisfaction refers to the consumer’s feelings of pleasure or disappointment as a result of a product’s perceived performance to his or her expectation. If the perceived performance meets the expectation, then the consumer is satisfied. In relationship marketing, relationship satisfaction...

... into the retail Islamic banking market segmentation to harness and enhance understanding, as well as provide a guideline for a better segmentation to bank marketers. Design/methodology/approach – This study is conceptual in nature. Based on Qur’anic verses and previous literature, the authors aim to propose...

...Professor T.C. Melewar, Dr Bang Nguyen and Professor Bill Merrilees; Don Schultz; Varsha Jain Purpose – Luxury brands’ marketing efforts have traditionally focussed on developed nations since that has comprised the majority of consumer demand. However, double-digit growth in developing nations...

..., and then pre-tested among a small group of bilingual academics and business people, and finally adapted, where necessary, to the Mainland China context. © Emerald Group Publishing Limited 2014 Marketing Asia-Pacific China's unprecedented economic growth in recent decades has been achieved...

... revenue. Originality/value – By showing a new way of how to measure the effectiveness of advertising beyond traditional ones (inform, persuade or remind) of two entrepreneur brands this research definitely adds some value in the literature of marketing. Dr Mehir Baidya can be contacted...

... conscientiousness (OCBC), empowerment competence (EC) and organizational commitment (OC). Design/methodology/approach – The study was conducted by a structured survey questionnaire on 398 managers related to marketing function in India, employed in both private and public sector firms. The data were analyzed...