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Keywords: Marketing strategy
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Journal Articles
Marketing mix strategies during and after COVID-19 pandemic and recession: a systematic review
Available to Purchase
Asia-Pacific Journal of Business Administration (2022) 14 (4): 405–420.
Published: 12 October 2021
... in terms of product, price, promotion, and place were explained. Originality/value The findings of this study advance the understanding of marketing strategies and practices that should be adopted and put into practice to deal with the impacts of COVID-19 on the business environment and shine...
