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1-2 of 2
Keywords: Perceived usefulness
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Journal Articles
Asia-Pacific Journal of Business Administration 1–34.
Published: 06 July 2026
..., and attitude, while perceived usefulness does not have a direct effect. Health consciousness positively moderates the relationships between satisfaction, perceived ease of use, perceived usefulness, social influence and continuance intention, but not between perceived enjoyment or attitude and continuance...
Journal Articles
Determinants of continuance intention to use chatbots in retail settings: self-esteem as a moderator
Sima Ahmadpour, Behzad Foroughi, Amir Batouei, Senali Madugoda Gunaratnege, Soheil Kazemian, Hanh Thi My Vu, Mana Khoshkam
Asia-Pacific Journal of Business Administration 1–25.
Published: 03 October 2025
... the proposed hypotheses. Findings The results reveal that compatibility, information quality, service quality and system quality significantly impact perceived usefulness and enjoyment, which, in turn, positively affect continuance intention. Additionally, self-esteem moderates the relationship between...
