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Keywords: Retail apps services
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Journal Articles
Asia-Pacific Journal of Business Administration (2024) 16 (2): 256–281.
Published: 29 September 2022
... and disconfirmation model to explain retail apps users’ satisfaction and continuance intention. Design/methodology/approach A total of 359 useable data were collected from the targeted Malaysian respondents who had experience in using retail apps services. Data were analysed using the partial least squares...
