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Keywords: Retail technology
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Journal Articles
Determinants of continuance intention to use chatbots in retail settings: self-esteem as a moderator
Available to PurchaseSima Ahmadpour, Behzad Foroughi, Amir Batouei, Senali Madugoda Gunaratnege, Soheil Kazemian, Hanh Thi My Vu, Mana Khoshkam
Asia-Pacific Journal of Business Administration 1–25.
Published: 03 October 2025
... at: foroughi@isu.edu.tw 13 11 2024 23 04 2025 24 06 2025 27 08 2025 07 09 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Chatbots Continuance intention Retail technology Perceived usefulness Perceived enjoyment...
