... and continuation intention (Chopdar and Sivakumar, 2019). Overall, UTAUT2 extends the original UTAUT by incorporating hedonic motivation, price value and habit; it omits cognitive and affective evaluations of vulnerability and security inherent in digital marketing technologies, which is conceptualized...

... of technology (UTAUT). This study also investigates the importance of physical distancing norm for behavioral intention toward MQP. Design/methodology/approach A web-based survey was designed and data were accumulated from 411 validated respondents who have used MQP or tend to utilize it in Vietnam...