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Journal Articles

Improving customer outcomes through the implementation of customer relationship management: Evidence from Taiwan

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Malcolm Smith, Chen Chang
Journal: Asian Review of Accounting
Asian Review of Accounting (2010) 18 (3): 260–285.
https://doi.org/10.1108/13217341011089658
Published: 21 September 2010
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Journal Articles

The impact of customer‐related strategies on shareholder value: evidence from Taiwan

Available to Purchase
Malcolm Smith, Chen Chang
Journal: Asian Review of Accounting
Asian Review of Accounting (2009) 17 (3): 247–268.
https://doi.org/10.1108/13217340910991947
Published: 18 September 2009
View article titled, The impact of customer‐related strategies on shareholder value: evidence from Taiwan
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