Keywords: Customer retention
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Journal Articles
Asian Review of Accounting (2009) 17 (3): 247–268.
Published: 18 September 2009
... development, and new operating models result in new customer acquisition, increased customer retention, or relationship expansion, so that they can calculate the financial return on those investments (Blattberg et al., 2001). Best (2002) indicated that market‐based marketing strategies are designed...

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