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Carlos Rodriguez-Rad
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Journal Articles
Analysis of the influence of reputation, identity and image on the country brand
Available to PurchaseMaria-Angeles Revilla-Camacho, Carlos Rodriguez-Rad, Dolores Garzon, María-Elena Sánchez del Río-Vázquez, Camilo Prado-Roman, Beatriz Palacios-Florencio
Academia Revista Latinoamericana de Administracion (2022) 35 (2): 163–182.
Published: 12 April 2022
